← All workCAPTAIN’S / DESIGN STUDY
Hooked on the classics.
IDENTITY / TAKEAWAY / 2026
The hook shares a stroke with the H, turning the wordmark into a memorable visual idea. A large lockup, bold red stripes and warm paper carry that character into a confident takeaway identity.
- Complete identity recovery
- Interactive identity colourways
- Takeaway paper study
- AI food styling
02 / GOOD FOOD. GOOD MOOD.
Personality, to go.
Red stripes, rounded lettering and direct copy give an everyday takeaway touchpoint a distinct character.
03 / ONE HOOK, THREE EXPRESSIONS
A change of colour. The same character.
From red and black on warm paper to white on red and a red ampersand on charcoal, the hook, rounded letters and curved name stay intact.
Captain red / Complete identity