BLOSSOM ERA / FLOWERING TEA
A moment, unfolding.
Flowering tea invites us to wait. A bloom opens slowly in water, making an everyday cup a moment worth noticing. That unhurried quality guides the renewed Blossom Era identity: an original flower, a considered name, and a family of packaging and print with a quiet presence.
- Original symbol recovery
- Typography and colour
- Six packaging concepts
- Archival product portraits
- Brand print and posters
- Eight-page visual guide
A familiar form. A quieter presence.
The original flower has a character of its own: open petals, gently curved leaves and a clear line. We preserve the complete symbol, pairing it with an unhurried serif name and botanical green to give the identity a renewed presence.
A shared ritual. An individual bloom.
Campfire
An upward-reaching bloom becomes a quiet point of light. Terracotta and radiating lines give the name a warm visual expression.
One collection. Six expressions.
Petal density, length and overlap become a language for the collection. These abstract studies respond to the names and give each pack a character of its own.
A card. A booklet. An invitation to pause.
Paper white and botanical green work in quiet balance, with the original flower in muted gold. Every touchpoint continues the same unhurried expression.
From a flower to an identity.
Eight pages bring together the original flower, new typography and colour, six petal studies and authentic product portraits. Browse each complete page.
Download visual guidePDF / 8 pages ↓