Nail salon · Logo study
A star
over the i.
00The project
- Name
- Bliss Nails
- Sector
- Nail salon
- Year
- 2023
- Status
- Studio logo study
Bliss Nails speaks in two voices. Bliss is a heavy, upright serif in magenta; Nails answers in a hairline italic, in grey. The dot of the first i becomes a four-point star, the glint on a fresh coat of polish, and the italic i keeps a round magenta dot, so colour ties the two words together. Taken on their own, the i and its star make the monogram for avatars and small spaces.
- Wordmark
- i-and-star monogram
- Colour
- Instagram & WeChat posts
- Xiaohongshu covers
- Web banners
01Wordmark
Upright Bliss,
italic Nails.
A heavy, high-contrast upright on one side and a hairline italic on the other: one word for the feeling, one for the service. The mark uses two colours only, magenta and grey. On a magenta or black ground the whole wordmark turns white, and where space is short the i and its star stand in for it.
- aA four-point star in place of the dot
- bA heavy i on hairline serifs
RGB 237 27 78
RGB 94 95 95
RGB 255 255 255
RGB 0 0 0
02The set
Magenta, white, black,
and the same star.
The 2023 set ran to six squares for Instagram and WeChat, six Xiaohongshu covers and six web banners. Most of them laid the mark over stock photographs of marbled paint, smoke and flowers; those are not shown here. The ones built on the mark alone keep one rule: the full name on magenta, and where the ground is quiet, the i and its star by themselves. On white, and on black, as in the set’s last banner, where this page ends.