RealtyIdentity study · 2023
A B grown
from the grain.
00The project
- Brand
- Black Oak Realty
- Sector
- Residential realty
- Nature
- Studio identity study
- Year
- 2023
Black Oak Realty has a tree in its name, so the identity starts there: a B cut from wood grain, a plain Helvetica wordmark, one deep bark brown, and a set of contour lines that carry the grain beyond the letter.
- Mark and wordmark
- Contour graphic
- Colour
- Business cards
01The mark
The letter
is the timber.
The B is drawn entirely in grain: growth rings bend around the letter’s two bowls the way grain bends around a knot. The name is set in Helvetica on three short lines — bold for Black Oak, regular for Realty — so the lockup sits square. One colour carries the whole identity: a deep bark brown, with the mark in white.
RGB 62 51 32
RGB 255 255 255
RGB 153 153 153
At small sizes
The gaps between the rings are wide enough that the B survives at icon size.
02The contour
Eleven lines,
none of them closed.
The second element is the grain on its own: eleven open lines, like the contours of a hill or the face of a sawn log. It never sits whole in the middle of a page. It comes in from a corner and leaves by an edge — on the boards and on the card — so it reads as ground rather than as a pattern.
03Business cards
Brown card,
white type.
The business card is the brand at its smallest. The front carries only the lockup and a corner of contour; the back moves the lockup to the top corner and sets the name and contacts low, under a short rule.
