BING FITNESS / Identity refinement
Bing Fitness — Make every rep count.
Strength builds through repetition. So does recognition. Rework the original B and dumbbell with a clearer silhouette, compact type and recurring orange, giving every application a familiar visual rhythm.
- Symbol and wordmark redesign
- Brand poster system
- Archive photo art direction
- Training record card
- Sports accessory concepts
01 / Redrawn brand symbolA B with strength inside.
The original logo placed a dumbbell inside a B. The new design retains that idea, refining its outline, rounded bars and internal spacing. A compact uppercase wordmark keeps the identity clear from posters to small accessories.
Original archive logo
2021 folder / JPEG
New identity lockup / 2026 visual refinement
Repetition builds recognition.
One poster leads with an oversized symbol; the other builds rhythm through compact type. Shared logo placement and margins connect the pair, with orange as the recurring visual cue.
Grounded in the everyday.
Metal, rubber and window light define these original photographs. Equipment details alternate with the complete space; the new identity and colour blocks bring the archive into a coherent visual system.
From the wall to the workout.
A navy gym sack carries the complete lockup; an orange bottle carries the symbol. On the training card, rounded bars become spaces for personal notes, bringing the same visual language into everyday use.
