BETTY WANG / CAMPAIGN DESIGN
A place to begin.
An original portrait. A memorable name. An opening thought about home. We bring the essentials of the supplied advisor campaign into focus, using quiet space, red and white contrast and clear bilingual typography to make both the person and the message easier to see.
- Archival portrait preparation
- Name and theme typography
- Bilingual poster series
- Introduction card and note sheet
- Presentation-folder concept
- Six-page campaign design edition
A name, clearly remembered.
A substantial sans-serif name establishes recognition; an open serif headline brings warmth. The supplied CIBC trademark stays complete, while red and deep plum connect the archive with the new campaign compositions.
One name. Three expressions.
The English poster gives the theme room to breathe. Red brings emphasis to the Chinese poster. The portrait places a real person at the centre.
Clarity, in every encounter.
The folder, introduction card and conversation-note sheet share one hierarchy for name, theme and colour. Each paper application has room to breathe, balancing recognition with comfortable reading.
A considered system for every encounter.
Six pages connect the person, theme, posters and paper applications. Browse each page or download the complete edition.
Download design editionPDF / 6 pages ↓