Bean cake bakeryRichmond Hill · North York
Four families of bean cake,
one clear menu.
00The project
- Client
- Bean House
- Shops
- Richmond Hill · North York
- Year
- 2023
- Seal & photography
- Supplied by the client
Bean House presses chickpeas, lentils, mung and kidney beans into small moulded cakes — made, as the menu says, without nuts, gluten or dairy — and sells them from two shops, in Richmond Hill and North York. The range had grown into four families and a shelf of holiday boxes. We sorted them onto one two-page menu a first-time customer can find their way through, and carried the same order onto a roll-up banner, in a light and a dark version.
- Two-page menu
- Roll-up banner, light
- Roll-up banner, dark
01The menu
Four families,
two pages.
Page one holds what people come in for as a gift: the two fruit cakes, moulded as an apple and a pineapple, and the boxes for Spring Festival, Mid-Autumn and Christmas. Page two holds the everyday range — four originals and the specialty flavours — in an even grid, each tray cut from the client’s photographs so the pattern still reads at menu size. Every name is set in English and Chinese, side by side.
Red Lentil Cake w/ Apple Pie Filling苹果派红扁豆糕
Mung Bean Cake w/ Pineapple Filling凤梨馅绿豆冰糕
Spring Festival Gift Box春节豆糕礼盒
Mid-Autumn Festival Gift Box中秋豆糕礼盒
Christmas Gift Box圣诞节豆糕礼盒
Chickpea Cake鹰嘴豆糕
Original Red Lentil Cake原味小红扁豆糕
Original Mung Bean Cake原味绿豆糕
Yellow Pea Cake黄豌豆糕
Sakura Adzuki Bean Cake樱花味红豆糕
Matcha Navy Bean Cake抹茶味海军豆糕
Chocolate Chickpea Bean Cake巧克力味鹰嘴豆糕
Vanilla White Kidney Bean Cake香草味白芸豆糕
Mung Bean Cake with Adzuki Bean Filling红豆馅传统绿豆糕
02Roll-up banner
The same order,
standing up.
At the door the menu becomes a banner: the seal in gold, the promise in one line, then fruit, original and specialty in three rows that read from across the shop. One version on white, one on black.
Red Lentil Cake w/ Apple Pie Filling苹果派红扁豆糕Mung Bean Cake w/ Pineapple Filling凤梨馅绿豆冰糕Chickpea Cake鹰嘴豆糕
Yellow Pea Cake黄豌豆糕
Original Mung Bean Cake原味绿豆糕Sakura Adzuki Bean Cake樱花味红豆糕Chocolate Chickpea Bean Cake巧克力味鹰嘴豆糕Red Lentil Cake w/ Apple Pie Filling苹果派红扁豆糕Mung Bean Cake w/ Pineapple Filling凤梨馅绿豆冰糕Chickpea Cake鹰嘴豆糕Yellow Pea Cake黄豌豆糕Original Mung Bean Cake原味绿豆糕Sakura Adzuki Bean Cake樱花味红豆糕Chocolate Chickpea Bean Cake巧克力味鹰嘴豆糕03The products
Small enough to hold,
worth a closer look.
The client’s photographs come in two kinds: on white, for the menu, and in colour, for everything else — popsicles buried in the beans they are made from, a single apple cake cut open on red. The menu is built from the first kind; the second is left to speak for itself.
