BCTC DIGIT GOLF / BRAND DESIGN
Play, in focus.
A moment of focus before the swing. A fresh start after it. BCTC’s original wordmark already has a distinctive silhouette. We retain the two C forms, pairing them with carbon, vivid green and light arcs to give indoor golf a clear, energetic brand expression.
- Complete original identity recovery
- Colour and typography system
- Motion graphics and three posters
- Spatial identity concept
- Practice journal and note card
- Eight-page brand design edition
An identity with its own rhythm.
The precise silhouette of the wordmark stays complete. New green arcs suggest the openness of a swing. Carbon and paper tones keep content clear, while vivid green carries the energy of play into every application.
One identity. Three rhythms.
The black poster focuses on the theme, green brings energy, and photography adds indoor-golf context. Different expressions share one clear brand centre.
A sense of space. A place for focus.
An archival simulator scene brings the game and its indoor setting into one frame. The new photographic poster keeps that complete composition, connecting a clear brand theme with real details from the archive.
Leave a thought for the next swing.
A vivid practice journal. A note card with plenty of space. Identity, theme and colour extend to paper in the hand, carrying the brand’s rhythm into smaller, everyday encounters.
Carry the rhythm into every detail.
Eight pages connect the wordmark, colour, graphics, posters and applications. Browse each page or download the complete edition.
Download design editionPDF / 8 pages ↓