Bayside Salon & Spa — A moment, shaped for you.

Bayside aubergine service menu on rose stone, an AI-assisted application concept — Service collection / AI-assisted application concept

01 / SOFT STRUCTURE

Bayside’s double-B symbol balances symmetry with soft curves. The original identity anchors a new palette of aubergine, rose, sage and warm paper, giving everyday service materials a composed, tactile character.

Original identity recovery
New colour system
Selected service pages
Appointment cards
Brand poster
Print mockup

Original double-B symbol and complete Bayside Salon & Spa lockup in a new colour treatment — Complete identity / Original outlines, new colour

02 / THE SERVICE COLLECTION

Considered, page by page.

Archived hair services are organised around cut, colour and texture. Soft serif headlines and clear service groupings make reading part of the brand experience.

Complete aubergine The service collection cover — Service collection / Complete cover

SHAPE. COLOUR. CHARACTER.

A sense of style. A moment of care.

A deep-coloured cover opens into warm pages. Fine rules, generous space and handwritten fields bring attention to the details of everyday care.

Hair-service editorial spread based on the archived service list — Hair services / Selected editorial spread

03 / UNTIL NEXT TIME

A small detail. A lasting impression.

Appointment card front and back, with blank date, time, service and stylist fields — Appointment card / Front and back concept

Brand expression / Make room for yourself

04 / A CONSIDERED PALETTE

Quietly expressive.

Aubergine anchors the identity while rose and sage add gentle variation. The complete original mark stays consistent across every colour field.

New screen palette of aubergine, rose, sage and warm paper — New screen palette / 2026 design study