IDENTITY / POSTERS / PAPER
An open perspective.
The deliberate cuts in BAY make open space part of its identity. A new setting preserves that character, bringing ink, flat gold and warm white into a clear rhythm of typography and space.
- Original BAY vector preparation
- New palette and supporting graphics
- Bilingual brand posters
- Folder, letterhead and envelope
- Two-sided brand cards
- Six-page visual design edition
A distinct mark. An open perspective.
The complete BAY letterforms, deliberate cuts and name remain the starting point. New flat-gold, ink and warm-white treatments bring their distinctive character into a clearer visual hierarchy.
One identity. Three expressions.
Black and gold give the mark the lead. Warm white opens up the English typography. Gold gives the Chinese composition a distinct rhythm. Each keeps the complete BAY identity.
Large and small. The same clarity.
From a presentation folder to a small brand card, shared space and diagonal rhythm keep the system connected. The arrangement below follows the design dimensions; each piece opens to its complete artwork.
Folder cover and two-sided brand cards / Proportional design study
Clarity, on every page.
Folder cover, letterhead and long envelope share a consistent hierarchy, leaving room for writing and information as the identity moves into everyday correspondence.
One system. Clearly set out.
Six pages connect the original identity, new colours, bilingual posters and paper system, with a clear account of the archive and new work.
Download visual editionPDF / 6 pages ↓