Bánh mì shop · Logo and sign
Crisp. Hot.
Delicious.
The project
- Client
- 班米旺 Bánh Mì Wang
- Type
- Bánh mì shop
- Sign
- 5520 × 1450 mm
- Year
- 2026
Bánh Mì Wang sells Vietnamese sandwiches, and the 旺 in its name means business is booming — so the mark was never going to be quiet: a loaded baguette over three heavy brush-stroke characters, an orange swash under the Vietnamese name. We turned it into files any printer can be handed — colour, colour on dark, black and white versions with a handbook — and set it across a five-and-a-half-metre shop sign.
- Logo and vector files
- Colour, dark-ground and one-colour versions
- Logo handbook
- Shop sign, 5520 × 1450 mm
01The mark
One baguette,
three big characters.
The mark reads top down: a baguette packed with fillings and herbs, three orange speed marks flying off it; below, 班米旺 in heavy brush strokes with the bristle edges left in; an orange swash under the Vietnamese name, BÁNH MÌ WANG; and a last line, Giòn · Nóng · Ngon — crisp, hot, delicious.
- 1The baguetteThick black outline, filled in bread gold, orange and green; speed marks to the upper right.
- 2班米旺Three characters in a dry brush, edges left rough, never tidied at size.
- 3BÁNH MÌ WANGThe Vietnamese name, riding an orange brush swash.
- 4Giòn · Nóng · NgonCrisp, hot, delicious — the promise built into the mark.
02Colour and versions
Four colours,
all from the sandwich.
Orange for the heat, gold for a well-baked crust, green for the herbs, black for the letters. The delivery has four versions — colour, colour on dark, black, white — each as SVG, PNG and JPG, with a handbook.
- Heat orange#FB4808
- Crust gold#FBA819
- Herb green#2A8B01
- Letter black#090A09
03The sign
Five and a half metres,
read left to right.
The sign is 5520 × 1450 mm: white, with a rounded orange border. Left to right — the baguette, then the name, then a small orange tag, 越式法棍 (Vietnamese baguette), over two lines: 越式好味，一吃就旺 — Vietnamese flavour; one bite and business booms. Food first, then the name, then the reason to walk in. The delivery is print-ready vector artwork and a proof.
1450 mm04Takeaway · concepts
A bag, a seal,
a wrap.
These are application concepts drawn for this page, not produced items: the bag front carries the logo alone, with a black band for the line; the seal sticker uses the baguette with the Vietnamese words around it; on the wrap band the baguette repeats end to end.
越式好味，一吃就旺。
越式好味，
一吃就旺。
Vietnamese flavour. One bite, and business booms.