班米旺 · Bánh Mì Wang — Big flavour. Bold character.

Bánh Mì Wang takeaway bag and wrapped parcel AI-assisted packaging mockup — Takeaway bag and wrapped parcel / AI-assisted packaging mockup concept

01 / CHARACTER AT FIRST SIGHT

The baguette illustration brings appetite; brush lettering brings character. We retain the energy of the original mark, balance vivid orange with warm cream, and carry one clear visual voice from the bag front to a large-format poster.

Original vector-logo recovery
Packaging visual direction
Bag-front artwork
Campaign poster

02 / ORIGINAL IDENTITY

Strong strokes. Vivid character.

The original baguette illustration, Chinese lettering and Vietnamese lockup are retained. New applications build around them, giving orange, bread gold and a touch of green their own roles.

03 / BAG TO POSTER

Takeaway, with character.

Bánh Mì Wang cream and orange bag-front artwork — Bag front / Visual artwork

Bánh Mì Wang orange typographic campaign poster — Campaign poster / Flat artwork