Insurance brokerageMarkham, Ontario · English and Chinese
From A to Z,
start to finish.
00The project
- Client
- A-Z Insurance (安众保险)
- Location
- Markham, Ontario
- Working together
- Since 2022; monthly since 2023
- Lines of cover
- Home · Auto · Travel · Commercial
A-Z Insurance is a brokerage in Markham, Ontario — auto, home, commercial and travel cover, for clients in English and in Chinese. We designed its logo and guideline in 2022, and since 2023 have worked for it month by month: flyers, posters, partner campaigns. The mark grew with it. Logo 2.0 put the symbol in a box; in 2026 it went up over the door and onto a membership card.
- Logo & guideline (2022)
- Logo 2.0 (2024 edition)
- Storefront sign (2026)
- VIP membership card (2026)
- Posters, flyers & partner campaigns
- Business cards & stationery
01The mark2022
One triangle, two cuts:
read it as A, or as Z.
The symbol is a triangle cut by two diagonal slits: the point of an A at the top, the stroke of a Z folding through it. The 2022 guideline set out vertical, horizontal and glyph-only versions in English and Chinese, their clear space, a navy-to-green gradient, and solid versions on white, blue and green.
2022 · RGB 43 99 148
2022 · RGB 79 190 137
From 2024 · flat
02Logo 2.02024
Put in a box,
it holds at any size.
Delivered at the end of 2023, version 2.0 dropped the gradient for one green and set the symbol in a solid square that holds up on an avatar, a card or a window. The wordmark got heavier, with INSURANCE and 安众保险 stacked beside A-Z, plus English-only, white and black versions.
03The storefront2026
One sign,
four words of business.
A 72 × 30 inch storefront sign: the lockup above, and a green band below naming Home, Auto, Travel and Commercial, each with a line icon. Someone walking past knows what the office does without stepping in. The same file comes in a version on green.
Home
Auto
Travel
Commercial
04VIP card2026
The front says who.
The back says what.
The front carries only the lockup, the card’s name and a member number, its green sinking from a lit corner into shadow under a fine grain. The reverse lists the four lines of cover, three member benefits and the terms, English and Chinese line by line. Re-set here from the original file.
Home insurance 房屋保险
Auto insurance 汽车保险
Travel insurance 旅游保险
Commercial insurance 商业保险
From A to Z,
start to finish.