安众保险 A-Z Insurance
A clearer view.
A distinct identity. An ordered point of view.
2026 / Portfolio refinement
From an angular A-Z symbol to a clear bilingual identity. Keep the original mark’s sense of direction, then use bold differences in scale and a disciplined grid to give the brand, services and content their own place.
- Original identity recovery
- Editorial and information design
- Service icon recovery
- Environmental studies
- Window graphic studies
- Membership card concepts
Original symbol / Vector recoveryCut through. Stand apart.
Three geometric regions and diagonal negative spaces form the original symbol. Preserve its edges and proportions, then use the later boxed lockup to unify the English and Chinese identity, from small print to larger signage.
Give the important things space.
Reduce the cover to identity, headline and service categories. Scale sets the reading order, fine rules create structure, and the enlarged original symbol keeps the printed pieces immediately recognizable.
Life, in focus.
Four categories. One clear hierarchy.
Home.
Auto.
Travel.
Commercial.
A different scale. The same identity.
A deep-green poster gives the symbol contrast and scale. In the reception concept, matte dimensional letters, a pale wall and generous space keep the same identity clear at a different distance.
One original symbol. A continuous rhythm.
Recognize from afar. Read up close.
Starting with the 2025 window studies, this concept uses the later identity and service icons recovered for this case. A continuous upper fascia carries the brand; four service categories sit within separate window panels, keeping lettering and symbols clear of the frames.
Small format. Clear character.
A new direction from the archived VIP card, pairing paper white with deep green. Oversized lettering, the complete bilingual identity and generous space give the small format a distinct presence.