FROM GRAPHIC TO SPACE.
Ideastake shape.
A DISTINCTIVE SIGNATURE. A STRONGER PRESENCE.
The later interlocking triangle gives Assemble a distinctive signature. This edition puts it at the centre: archive amber, the complete black-and-white wordmark and direct language carry the identity from flat artwork into a spatial presence that can be seen from a distance.
- Later archive signature preparation
- Colour & typography
- Campaign posters
- Display & backdrop concepts
- Wayfinding & identity cards
- Eight-page visual edition
01 / THE ORIGINAL SIGNATURE
One triangle. An open possibility.
The later interlocking triangle and all eight outlined letters remain intact. Amber attracts the eye; black and white make the message clear. Generous space gives this distinctive signature a confident presence at every scale.
02 / MAKE THE MESSAGE STAND
A direct message. A clear presence.
One idea per poster: give the idea form, make the brand visible, make room for its presence. Large type and clear colour fields give a display brand a direct voice.
03 / FROM GRAPHIC TO SPACE
From an idea. To a presence.
The backdrop and counter have distinct roles, but share one visual language. Large typography leads from a distance, the complete signature anchors recognition, and clear boundaries bring the graphic into space.
04 / ONE RECOGNISABLE SYSTEM
Different scales. The same signature.
From a tall freestanding display to backdrops, directional panels and identity cards, the complete signature and clear type hierarchy connect every application. Explore each complete flat design.
05 / THE DISPLAY EDIT
One signature. A complete language.
Eight pages connect the original signature, palette, typography, campaign and spatial applications, giving every design decision a shared direction.
Download visual editionPDF / 8 pages ↓