Hair salonIdentity
A salon name,
drawn in silver.
00The project
- Client
- Artistry Hair Salon
- Sector
- Hair salon
- Year
- 2023
An identity for a hair salon, kept deliberately quiet: a flared serif wordmark in silver grey, a small, widely spaced line of sans for HAIR SALON, and a great deal of white. The same lockup carries the business card and the salon’s service menu.
- Wordmark and lockup
- Colour palette
- Business card
- Service menu
01The wordmark
One letter carries
the whole idea.
The wordmark is set in Cannu, a flared serif. Its A is crossed by a hairline that leaves the left stroke in one curve, like a strand lifted on a comb. Everything else is restrained: even capitals, open spacing, a single grey. HAIR SALON sits centred beneath it in Avenir, a fraction of the size.
- Silver#A9AFB1
- Charcoal#323232
- White#FFFFFF
02Business card
The front for the name,
the back for the person.
A vertical card, 2 × 3.5 in. The front carries only the wordmark at its centre and HAIR SALON at the foot. The reverse moves the mark to the top corner and gives the lower half to a stylist’s name, title and contact lines, closed by a small black tab with the salon’s name and a social icon.
03Service menu
Thirteen services,
one quiet list.
The salon’s services set as one list beneath the wordmark — cuts, colour, texture and styling — at a single size, with the hierarchy left to spacing and hairlines rather than weight. The wording is the salon’s own.