An A,
taking off.

The A is built from a heavy slab and a thin right leg. Where its crossbar should be, an aircraft’s fuselage runs up from the foot of the letter and out past it to the upper right, nose climbing, wings and tail no more than a few notches. The two crescents outside are cut from circles of the same size set slightly apart, so each tapers to a point at both ends, like a horizon seen from altitude.

The name is set in the heavy italic capitals of AaRuiZhiTi, strokes flaring slightly at their ends and leaning right, the way the aircraft climbs. In the original export the tail of the R in TRAVEL ran into the A; for this page that one pair is re-spaced and every letterform is left as drawn. There is one bright blue, and the crescents take a pale tint of it.

The designer took the logo onto a business card and a shopping bag. The card front is solid blue with the horizontal logo reversed out; the back turns white, and two pale crescents sweep past the stacked logo, the symbol’s arcs scaled up to the whole card. The bag is solid blue with the stacked logo centred on its face.