Hair studioLogo study
One stroke,
two letters.
00The project
- Brand
- A.R. Hair Studio
- Sector
- Hair studio
- Status
- Studio logo study
- Year
- 2023
The A.R. Hair Studio mark is two letters and a dot. The A’s heavy diagonal doubles as the R’s stem, the thick-and-thin contrast comes from fashion serifs, and a full stop turns two initials into a name. Beneath it, the studio’s name sits quietly in a light book serif.
- Monogram
- Name lockup
- Business card
- Tote bag
- Blade sign
01The monogram
The R has no stem.
The A stands in for it.
Look for the R’s upright and it isn’t there. The bowl starts at the cap line, a short foot sits on the baseline, and the A’s heavy diagonal lands exactly on that foot, so the eye reads one stroke as both letters. The A gives up its crossbar too: its thin left leg stops halfway up, a sliver short of the heavy stroke.
- 1Where the R’s stem would stand: empty
- 2The A’s heavy diagonal lands on the R’s foot
- 3The thin leg stops halfway; no crossbar
- 4A dot, like a full stop
02Name and tone
Black, graphite, white —
and no fourth colour.
The name is set in the Latin of Apple LiSung, a light serif with small, quiet serifs, centred under the mark and about a third wider than it. The original boards use black and white only, plus one graphite, so a large mark can sit on black and barely show.
- Black
#0F0F0F - Graphite
#464646 - Silver
#B9B9B8 - White
#FFFFFF
03In use
Bled off the edge,
or tucked in a corner.
The designer took the mark onto a card, a tote and a blade sign. The card front scales it until it bleeds, graphite on black; the back keeps a small white mark in one corner. The tote does the same: the name in small type at the top, the mark large in the lower corner.