Wholesale cabinetryVaughan, Ontario
Square, plumb,
and in line.
00The project
The project
- Client
- Aline Wholesale Cabinetry
- Location
- Vaughan, Ontario
- Year
- 2022
Aline opened a 70,000 sq ft warehouse and showroom near Toronto in 2022 to sell cabinets wholesale — flat-packed, assembled, or by the container straight from its factories. A business built on exact sizes needed a brand just as exact. We drew the logo and wrote its rules, set the product guide to the whole range, and made the banner that stands at the showroom door.
- Logo design
- Identity guide
- Product guide
- Showroom roll-up banner
01Identity
A red square
with an A cut from it.
The A isn’t printed on the square; it’s cut out of it. Its left leg runs straight through the edge, so letter and block read as one piece, the way a panel comes off the saw. Beside it, ALINE in wide capitals over WHOLESALE CABINETRY in grey. The guide fixes three colours, a clear space and four colourways: black, white, red and charcoal.
R217 G31 B38 · C8 M100 Y100 K2
R38 G38 B38 · C69 M65 Y65 K69
R140 G140 B140
Black
White- On red
On charcoal
02Product guide
Every cabinet,
drawn in line.
A letter-size guide to the whole range. The cover says only what Aline is — WHOLESALE CABINETRY, a red rule, PRODUCT GUIDE — and the back sets out the warehouse and its services on charcoal. Inside, every cabinet is a line drawing with its code and sizes, priced across four door styles: Double Shaker, Shaker, Matte and High Gloss. Re-set here, the cover carries the archive’s own photograph of a dovetailed drawer.
Code on the left, door styles across, one cabinet to a row. Every drawing shares one weight and one angle, so any page reads the same way.
- Format
- US Letter
- Door styles
- Double Shaker · Shaker · Matte · High Gloss
03Showroom
Eighty inches tall,
read from across the room.
The banner stands 33.5 by 80 inches at the showroom door. Logo at eye level, the trade in large capitals, then the warehouse’s story, and on charcoal the four services over a cabinet drawing. The print set a stock kitchen above a phone bar and a QR code; re-set here on the archive’s photograph of a panel edge, without the contact block.
- 01Logo, at eye level
- 02The trade, and a red rule
- 03The warehouse’s story
- 04Four services, on charcoal
Logo · Identity guide · Product guide · Roll-up · 2022