Day of Design
← All workAce Acumen × St. Clair · 2023

EducationA partnership’s tenth year

Ten years,
written as one numeral.

The tenth-anniversary mark: a blue and green 10 with the Ace Acumen crest above and the St. Clair griffin below, ANNIVERSARY CELEBRATION running across
The tenth-anniversary mark, full colour

00The project

Client
Ace Acumen Academy · St. Clair College
Occasion
Ten years of a public–private partnership
Year
2023

In 2023 the partnership between Ace Acumen Academy and St. Clair College turned ten. The anniversary mark had to hold both schools — a shield crest and a golden griffin — without letting either outrank the other. We put them inside one numeral, half each.

  • Anniversary mark
  • Early directions
  • Colour & one-colour versions
  • Social avatars
  • Logo guide

01Directions

Five ways to write ten,
one to keep.

The early files hold five directions: a gradient ring, type running through the figure, an italic band, a flat “10 years”, and a stacked numeral with both emblems inside it. The first ones either celebrate the number alone or line the two schools up side by side; the last gives each emblem half of the figure, and the final mark grew from it.

Early direction: a 10 built from a gradient ring

Early direction: a 10 built from a gradient ring

01Gradient ring
Early direction: type running through the numeral

Early direction: type running through the numeral

02Type through the figure
Early direction: an italic type band across a three-colour numeral

Early direction: an italic type band across a three-colour numeral

03Italic band
Early direction: a horizontal “10 years”

Early direction: a horizontal “10 years”

04“10 years”, set flat
Early direction: a stacked numeral holding both emblems

Early direction: a stacked numeral holding both emblems

05Emblems inside the figureTaken forward

The first four were not taken up. The fifth, in a brighter blue with a tighter type band, became the mark.

02The mark

Blue above,
green below.

The 1 and the 0 break at the type line. The upper half is blue and holds the Ace Acumen crest in its counter; the lower half is green and holds St. Clair’s golden griffin. ANNIVERSARY in blue italic and CELEBRATION in gold upright run across the break and tie the halves back into one figure.

The tenth-anniversary mark: a blue and green 10 with the Ace Acumen crest above and the St. Clair griffin below, ANNIVERSARY CELEBRATION running across
  1. The Ace Acumen Academy crest, in the upper counter
  2. The type band: ANNIVERSARY in blue italic, CELEBRATION in gold upright
  3. The St. Clair College griffin, in the lower counter
  4. The numeral breaks at the band: blue above, green below
  5. The superscript TH, in the same blue
Sky blue#0193D4
RGB 1 147 212
College green#00753C
RGB 0 117 60
Gold#FFC627
RGB 255 198 39

03Versions

Recognisable
on any ground.

The files went out in full colour and one colour, each as AI, SVG, PDF, PNG and JPG. Where a ground fights the colours, or a job prints in a single ink, the one-colour version takes over.

The tenth-anniversary mark: a blue and green 10 with the Ace Acumen crest above and the St. Clair griffin below, ANNIVERSARY CELEBRATION running across
Colour · light ground
The tenth-anniversary mark: a blue and green 10 with the Ace Acumen crest above and the St. Clair griffin below, ANNIVERSARY CELEBRATION running across
Colour · dark ground
The tenth-anniversary mark in one colour
One colour · light ground
The tenth-anniversary mark in one colour
One colour · black

04In use

Down to an avatar,
still standing.

A seven-page logo guide covers the signature, the icon, round and square social avatars and the one-colour version, so either school’s team can see which file belongs where.

Logo guide cover

Logo guide cover

Guide cover
Logo guide: the icon and round and square social avatars

Logo guide: the icon and round and square social avatars

Icon and avatars page
Client
Ace Acumen Academy · St. Clair College
Year
2023
Scope
Anniversary mark · Early directions · Colour & one-colour versions · Social avatars · Logo guide

The Ace Acumen Academy crest and the St. Clair College griffin are the schools’ own marks, used unchanged inside the anniversary logo; they are not the studio’s work. The anniversary mark, the early directions and the logo guide were designed by the studio in 2023; the early directions shown were not adopted. No AI imagery is used in this case.