5i5j REALTY / LECTURE CAMPAIGN
Home, well considered.
Good ideas about a home often begin with a specific question. From 5i5j’s archival lecture on custom home design and construction, we retain the distinctive navy and yellow, house symbol and real people. Large theme typography and a clear content hierarchy give that exchange of knowledge a more confident, considered expression.
- Original identity recovery
- Three lecture posters
- Original portrait recovery
- Bilingual typography and spatial graphics
- Brand card and square poster
- Six-page campaign design edition
A stronger identity. A clearer message.
Navy brings order; yellow brings energy. The original house symbol stays complete, while new open frames suggest space and connection, giving different content a clear shared structure.
One theme. Three expressions.
A theme poster creates the first impression, while two speaker editions bring people into focus. A shared palette and hierarchy connect all three, retaining the archival topic and historical date.
Behind the ideas, real people.
Clark Cai and Will Zhang appear in photographs recovered directly from the original design file. Their expressions, clothing and complete visible portraits are retained. Clean white fields and clear names give each speaker an individual presence.
From a first glance. To a card in hand.
From wall posters to digital layouts and paper cards, the identity remains connected. A strong theme and restrained details keep the character of the learning programme clear at every scale.
Give every idea a clear expression.
Six pages connect the original identity, people, posters and applications. Browse each page or download the complete edition.
Download design editionPDF / 6 pages ↓