Home platformIdentity & print
A home platform,
set like a magazine.
N° 00The project
- Client
- 58甄选 · 58 Home Solutions
- Part of
- 房东网 (58Home)
- Year
- Logo 2025 · Print spring 2026
58 Home Solutions does two things: it introduces Chinese-Canadian families to merchants they can trust, and it brings good things into their homes. A platform that asks for trust can’t hand out something that reads like a flyer. So the tri-fold is set as a small magazine — an issue number, a contents list, a pull quote, Chinese and English line for line, and orange kept for the few words that matter most.
N° 01The roofline mark
Two roofs, one large, one small.
两片屋顶，一大一小。
The mark grows out of 房东网’s roofline: the large roof is the parent, the small one is 58 Home Solutions, and the chimneys and windows are plain squares. The wordmark is a serif, “58” run into 甄选, with the English name and 房东网 beneath to say where it comes from. Once navy and orange were set, every printed piece used only those two, on a cream paper.
- Navy#0C1C3B
Headlines, covers - Orange#FE832E
The mark, key words - Cream#F5EEE1
Paper - Sand#ECE4CE
Second paper
N° 02The tri-fold
One sheet, set as a small magazine.
一张纸，排成一本小杂志。
Eleven by eight and a half inches, six panels a side. The cover carries an issue number and a contents list, like a first issue; inside come the story, operations and guarantees, services and goods, and a last panel that opens one door for families and one for merchants. Every heading has a number, a Chinese line and an English italic, and orange lands only on words like “peace of mind”, “your own people” and “all handled”.
N° 03The banner
Read standing in a doorway.
站在门口，也要读得完。
Eight and a half by twenty inches, for events and the office door. The same grid, drawn out into a column: one large line at the top, two scan-to-join panels, then the four guarantees and the service lists, with both offices at the foot. A passer-by can read it top to bottom in the few seconds it takes to walk past.
N° 04The card
The front for people, the back for phones.
正面给人，背面给手机。
The front is cream paper: the logo, a title, contact lines and the two offices in Markham and Oakville. The back turns navy, with four scan-to-join panels side by side — the family app, the merchant app, WeChat Channels and RED — and one line beneath saying what the platform is.
Let every home
be treated with care.
让每一个家，都被温柔以待。
The closing line of the tri-fold’s story panel