EVERYDAY THINGS. EVERYDAY SMILES.
Good things.Every day.
A FAMILIAR WINK. A BRIGHTER EVERYDAY.
A winking shopping bag gives the original archive its most distinctive expression. This edition builds on that warmth: green and orange find a clearer balance, typography speaks directly, and the same friendly character moves from carriers and boxes to screens.
- Original symbol preparation
- Wordmark & colour
- Campaign posters
- Carrier & box concepts
- Desktop & mobile interface studies
- Eight-page visual edition
01 / THE FAMILIAR WINK
A familiar wink. An everyday welcome.
The complete bag silhouette, handle and smile remain intact. Re-typesetting the original name gives symbol and lettering a clearer relationship. Green retains recognition, orange brings energy, and warm white with deep green gives it room to breathe.
02 / EVERYDAY OPTIMISM
A simple greeting. A brighter day.
A greeting and a smile establish the campaign. Large type, complete symbols and clear colour fields give each poster an easy-to-read message.
03 / CARRY IT WITH A SMILE
Good things, ready to carry.
Carriers, delivery boxes, thank-you cards and circular seals share one bright visual language. Orange defines the packaging edges, while the wink gives each application a familiar expression.
04 / A CLEARER WAY IN
Everyday needs. Easy to explore.
An online supermarket should feel welcoming and clear from the first glance. These interface studies give brand, search and categories a direct hierarchy, using new illustrations for fresh, pantry and home themes.
05 / THE SAME WELCOME, AT ANY SIZE
The same welcome. A smaller screen.
From desktop to phone, the brand leads, followed by search and categories. The same colour, type hierarchy and illustrations keep the smaller screen clear and welcoming.
MOBILE INTERFACE DESIGN CONCEPT
06 / THE VISUAL EDITION
One familiar face. An everyday system.
Eight pages connect the original symbol, colour, type, campaign, packaging and screens, giving every application a clear shared character.
Download visual editionPDF / 8 pages ↓