← All work175° / 2026
Make time for coffee.
IDENTITY · PAPER · VISUAL STUDY
The name is the identity. Newly drawn monoline numerals and a brick-red ring give 175 degrees a distinct signature. A dial motif brings a consistent visual rhythm to the everyday coffee moment, from cups to paper.
- New numeral identity
- Brand palette
- Dial motif
- Illustrated cup application
- Paper and posters
01 / YOUR DAILY PAUSE
Your daily pause.
A simple cup illustration explores logo scale and colour: a dark field, warm-white numerals and a brick-red ring.
175 degrees illustrated coffee cup graphic concept
02 / MAKE TIME
Paper with purpose.
A print poster and note card share the signature, generous space and dial motif in a focused paper system.
175 degrees print poster and note card flat concepts
03 / A DAILY RITUAL
A rhythm to remember.
An enlarged dial surrounds the numeral signature. Brick red leads the poster, translating the source temperature idea into a brand motif.
175 degrees dial motif brand poster